Meta Ads
5 min
How to know if your Meta Ads are actually working
Clicks and likes feel good, but they don’t pay the bills. These are the numbers we look at every week to know if a campaign is really bringing in customers.
Ravvit Warren
Start with the goal, not the metric
Before opening Ads Manager, decide what a good result looks like for your business: a message on WhatsApp, a booked call or a sale. Every campaign should be judged against that single goal, not against vanity numbers.
When the goal is clear, it becomes easy to see which ads are pulling their weight and which ones are just spending budget.
The three numbers we check every week
Cost per result, the conversion rate of the people who reach out, and the share of those conversations that turn into customers. If one of the three drops, we know exactly where to fix the funnel.